Visitors at a Chi Forest beverage store in New York on April 10. Beyond products, Chi Forest has increasingly invested in cultural branding. — China Daily
IN June, convenience stores in Indonesia welcomed a new product line – Chi Forest’s ice teas, with flavours such as white peach jasmine and grapefruit green tea.
The beverage maker’s rapid rise in South-East Asia underscores its broader globalisation strategy, which combines health-driven product positioning, cultural adaptability and precision execution in complex regulatory environments.
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