The 2025 edition of the Selangor Travel Fair is set to take place from July 26 to 27, featuring plenty of travel deals and exciting performances by local artists.

Taking place from 10am to 10pm at Central Market Kuala Lumpur, the first day of the fair will include the “Surprising Selangor” concert.

The concert, scheduled at 7.30pm on Saturday, will feature Lah Ahmad and Aizat Amdan – the latter is the singer of Surprising Selangor, the theme song of Visit Selangor Year (VSY) 2025.

Padat (Perbadanan Adat Melayu dan Warisan Negeri Selangor) will also showcase cultural performances.

The fair will additionally mark the launch of the new VSY 2025 theme song, Selangor Kan Ada!.

It is sung by a "mystery singer", whose identity – along with the full video for Selangor Kan Ada! – will be revealed at the concert, as well as on Tourism Selangor’s YouTube channel on the same day.

Tourism Selangor CEO Chua Yee Ling said that Selangor Travel Fair 2025, which will serve as the VSY 2025 campaign’s main highlight, “…will feature over 30 tourism exhibitors”. Among them are Farm Fresh, Selangor Fruit Valley, Padat and Tourism Malaysia.

Chua, speaking during yesterday’s Media & Influencers Hi-Tea 2025 event at Tamarind Springs in Ampang Jaya, also said that the two-day travel fair is expected to welcome 30,000 visitors.

At the same event, state local government and tourism committee chairman Datuk Ng Suee Lim shared his belief that Selangor will continue to play a pivotal part in the nation’s tourism industry. This is especially so as the nation gears up for Visit Malaysia 2026.

“According to the Department of Statistics Malaysia, in 2024 Selangor recorded the highest number of domestic visitors in Malaysia for four consecutive years, with a total of 34.5 million visitors. This proves that Selangor continues to be Malaysians’ main destination of choice,” Ng said.

To be held at Central Market KL, Selangor Travel Fair 2025 will feature over 30 tourism exhibitors. — FLOREY D. MIKIL/The Star

As of March 2025, Selangor has recorded 1.77 million tourist arrivals, approximately 22% of its annual target.

Domestic travellers make up 72% of these figures, while international travellers make up 28% – mainly from China (19%), Singapore (12%), Indonesia (6%), Japan (5%), and India (5%).

Through VSY 2025, Selangor targets eight million (65% domestic and 35% international) tourist arrivals in 2025 with an expected tourism receipt of RM11.2bil.

In related news, Tourism Selangor has also introduced the Visit Selangor Year Tourism Grant (Phase 2).

Opened for application from July 1 to Oct 31, with a total allocation of RM300,000, the grant is offered in three categories: Discover Selangor Grant (valued at RM10,000), Splendid Selangor Grant (RM20,000), and Surprising Selangor Grant (RM30,000).

The grant is expected to benefit 30 selected recipients.

Application is open to various entities, including private companies or organisations, government-linked companies that are not receiving government bond funds, state government-affiliated organisations, and non-governmental organisations.